The success of cooperation with the customer directly depends on how well the contractor understands his task. In order to clarify general points, to form an idea of the project, company, budget, he offers the client to answer standard questions. It also happens that customers (usually experienced ones) themselves send a document to the potential contractor, which lists the requirements for the result of his work.
The content of the brief allows you to understand what exactly the client wants to receive, kazakhstan mobile database who the target audience of his product is, how much money he is willing to spend on implementing his idea, what performance indicators he hopes to improve with the help of the project.
The questionnaire specifies such important nuances as the unique selling proposition and competitive advantages of the customer company, as well as sales channels and geography. In other words, a brief is a task for the contractor that is not technical, but general in nature, which determines the main direction of work.
How to Compose and Convince a Client to Fill It Out
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