Properly set metadescription tags have a big impact

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This is especially true because Google uses information from the metadescription to describe a page in search results. You should therefore keep your description tags up to date and relevant to the actual content of the page. Unfortunately, many sites do not take meta tag optimization into account and have them the same on all pages of the site, or do not fill them in at all. Even if you have properly filled in meta tags, it is important to make sure that they are relevant to the content of the page in case you decide to change something on the page.

Many webmasters also missed the opportunity when Google increased the number of characters in a page description in search results from 160 to 320 at the end of 2017. A longer description will allow ivory coast phone number data your page to stand out from the crowd, has a much better chance of convincing people to visit your site, and can bring you much more targeted traffic. Don’t miss this opportunity to increase your CTR and properly revise the meta description tags on all your pages. The goal should be descriptions longer than 320 characters that accurately describe the content of the landing page, contain keywords, and can entice the visitor to click.

Broken links lower your website ranking
The Internet is an ever-changing environment, where thousands of pages cease to exist every day and thousands of others are created. Many of the links you have on your website lead to pages that no longer exist. In the best case, the search engine robot that searches and indexes your website will end up on a 404 page or a page with completely different content. In the eyes of search engines, you lose valuable points because they may consider your page to be outdated. In the worst case, when an expired domain is registered by someone else and used for illegal blackhat tactics, or to spread malware or warez, a link to these pages can be very damaging to you. A link to these bad pages will worsen your position in organic search, and in the worst case, it can even lead to a page being penalized and removed from search results.