This will show how campaigns performed and what insights can be used to inform our inbound marketing strategy.
Understanding how past campaigns have performed will give your business insight into what content, creative, and messaging is working.
Part of the inbound marketing strategy process involves making decisions about what to consider for future campaigns in relation to your goals and target audience.
Ideally, this process should be carried out during (for any necessary course corrections) and post-campaign. At this stage, it is important to note:
How did the campaign perform against its objectives?
How did the target audience respond to the campaign?
What lessons/insights can be used for future campaigns?
Has there been any feedback from colleagues and stakeholders?
Just make sure you keep the KPIs right and under control. This way, your uruguay mobile database team can dedicate the right amount of time to this step and extract effective and useful data.
Step 5: Define your value proposition
The previous four phases provided a comprehensive situational analysis. From them, your company gains a more accurate picture and answers about:
Your target audience, their main pain points and weaknesses
How the Marketing Funnel Applies to Your Brand
What volume and type of content does your company have on paid, owned and partner channels?
How previous campaigns performed and what lessons can be taken into account for future campaigns
With this information, the next step is to define your value proposition. In other words, a clear statement that describes the benefit of what your company offers, how it meets the needs of your customers, and what sets you apart from the competition.
Related: How to Optimize Your Sales Funnel and Conversion Rates
Therefore, your value proposition must be unique and inform the message used as part of the inbound strategy at customer touchpoints. This should encompass your website, surveys, social media, and email marketing efforts .
To define your value proposition, take your campaign insights and evaluate them against the following.