corporate blog
In inbound marketing , the focus is more on attraction – and a corporate blog is a great way to achieve this. Proof of this is that 54% of Fortune 500 companies have a corporate blog aimed at their audience.
Therefore, if your company wants to be recognized in the market, attract a target audience or establish itself as an expert, a corporate blog can facilitate this process. So learn more about the topic and its importance for the evolution of your business in the following topics.
Advantages of having a corporate blog
There are many benefits to including a blog in your company’s marketing strategy. Especially if we consider that:
Blogs can generate up to 97% more backlinks (links included in the text that direct the user to sites with related themes – which contribute to a good Google ranking);
Companies that update their corporate blog receive 55% more czech republic mobile database traffic than those that don't have one;
Prioritizing blogs makes your business 13 times more likely to generate a positive ROI .
To ensure your company can achieve these good results, we have listed below five advantages that a corporate blog can help your business with. Check it out!
1) Increase traffic to your website
Blogging gives people a reason to visit your website regularly, especially if your company keeps it updated with relevant content that is easy for your audience to digest.
So the more people who visit your corporate blog, the greater the chances of getting quote requests, leads contacted in newsletter forms and inquiries from potential customers.
2) Attract new customers
To find out if a blog is really useful for your business, think about your own consumer habits. How often do you do online research before buying a product or service? Or do you use search engines like Google or Bing to get information that leads to purchasing decisions?
After all, finding a blog with informative and engaging content on the subject can help influence your opinion and, especially, who you do business with.