Create a portfolio board. If your company is in a creative industry, such as interior design, architecture or street furniture, this is easy – and can be very effective.
Even if your business offers products or services that aren’t as visual, there are ways to showcase your successes.
You can create pins for case studies, with the visual being a jaw-dropping statistic or an image representing what happened – a handshake symbolizing a sale, for example.
Again, include a link to the full version of this case study description – preferably from a landing page, so you can capture data from these leads right away.
4) Showcasing your company culture is a good B2B marketing bet on Pinterest
Pinterest is a very playful and fun media – which can really help to humanize your brand.
Your leads certainly want to know what kind of people they benin mobile database are dealing with and this is a good way to promote your company as one that has more than good solutions to customer pain points.
Create a “day in the life” board, showing what it’s like to work at your company;
Have a pin for each executive and team member who handles leads and customers, with a short bio or fun fact about their career;
Post photos of employees volunteering at a local food bank or participating in a sports event.
5) Share future or past events
A dedicated events board is a way to promote any activities your company is participating in or promoting in the industry.
It also gives you the opportunity to share photos of how fun and educational your past events were, which can make leads more likely to sign up for future events.
6) Interact with customers and leads
There are many ways to engage with current and potential customers. Your business can encourage customers to submit photos of themselves using your product or service and then create pins about it. You can also add this social proof to a board filled with customer testimonials. Another way to use B2B marketing on Pinterest is to feature a customer each month.
For future customers, a more basic way to interact with them is to follow their Pinterest pages and repin or like their content.
Sharing is caring: This may inspire them to follow you back in the moment and then view your content later.