Discover how to integrate ABM and inbound marketing into your digital actions to maximize your team's efforts and obtain significant results.
Amidst all these changes that the market has undergone and has been adapting to in recent months, the ABM and inbound marketing combination promises to bring light (and results) to companies.
But how does ABM relate to inbound marketing, since they seem to be exact opposites?
After all, ABM has a highly segmented profile. Inbound marketing, on the other hand, is more of a one-to-many strategy. So how can we combine them? That's exactly what we'll talk about in this article. So keep reading to learn more.
How to implement ABM and inbound marketing in a strategy?
It’s actually easier than it sounds: applying inbound strategies slovenia mobile database to ABM involves using your resources appropriately – but for different accounts.
Therefore, a generic inbound campaign can easily be run alongside a more focused ABM campaign. But without much deviation in the content that will be delivered.
The big secret is to bring sales and marketing together from the beginning of the process, as well as ensuring that the content is aligned with the needs of both departments.
“But how can I make this work in my company’s day-to-day operations?” – this must be your question now. Find out the answer in the following topic.