This is an opportunity to increase revenue in a short space of time. It also allows you to expand your customer base in the long term. Remember: retention is key .
Speaking of customer retention, B2B Black Friday customers may be more likely to become loyal customers. Especially if your company offers a good deal on your product or service.
Additionally, they will likely be less likely to cancel, to avoid the risk of not getting the same level of discount again. This extends your customer’s Life Cycle , bringing several benefits.
How to prepare for B2B Black Friday
Okay, so what does this mean for B2B businesses like yours? Well, now you know the clear benefits of exploring the data. So, it’s time to come up with a plan to take action.
So, here are our top tips and tactics on how to honduras mobile database prepare for B2B Black Friday:
Segment your audience
It’s important to keep in mind that your customer base cannot be lumped together under one umbrella.
So customize your discounts to specific customer profiles. This way you maximize your chances of getting more revenue,
Ideally, you should divide your customers into segments based on their status within the customer journey . For example:
They tried your product but never purchased it;
They entered the checkout but did not complete the purchase;
They are stuck in long sales cycles;
Existing customers;
New customers.
To put this into practice, you can create automated email marketing flows for each segment, as well as create different ads and/or landing pages.
Consider different campaign styles
Is this your first year at B2B Black Friday? Or is your business just launching? In these cases, you may not know exactly what will work and what won’t.
Therefore, it is worth investing in experimentation. So, in addition to creating different campaigns for different customer segments, try out different campaign styles as well.
For example, the duration of your campaign. You can extend your Black Friday by a week or a month.
Create specific landing pages for B2B Black Friday
These pages should be highly visual, with calls to action that emphasize that the discount your company is offering is a once-in-a-year opportunity.