What does an SDR do?

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SDR is the acronym for Sales Development Representative, which refers to the professional who works directly in the qualification analysis of a lead.

In practice, the SDR assesses whether the characteristics of a given individual, combined with the company's strategy, prepare the sales team cambodia mobile database their approach. In other words, the SDR performs an initial screening before potential customers move on to the final phase of the purchasing journey.

What are the functions of this professional?
The SDR's job is quite specific. Their focus is to qualify leads through strong analytical skills, as well as experience in attraction marketing, or Inbound Marketing, in order to detect positive prospects in a potential client.

Some of the Sales Development Representative's daily duties are:

● optimize the connection time with the generated leads: the SDR speeds up contact with new leads, which, if it were up to the salespeople, could take longer due to their schedule and daily activities;

● Identify the fit: It is the SDR’s responsibility to check whether the leads meet the minimum fit criteria to be passed to the last stage of the funnel. These factors vary depending on the company, so it is important to have a well-defined qualification process;

● encourage a meeting with the salesperson: after identifying that the lead is qualified, the professional must mediate contact with the salesperson, while also providing the necessary information to the team so that they can serve the potential customer according to their expectations and needs;

● improve sales performance: the Sales Development Representative acts as a sort of filter between potential customers, saving the sales team from contacts that take up time and do not bring the expected results.

In general terms, the pre-salesman's work basically consists of the analysis and initial contact with potential customers, who will later be contacted by the salespeople.