One of the biggest mistakes companies make is “sending in the cavalry” too soon!
The first two-thirds of the nurturing process belongs to marketing. At this point, your funnel should be called the marketing and sales funnel.
Your two teams should work together during the nurturing process to ensure the right prospects are coming through. Aligning marketing and sales tasks and goals can significantly increase your close rate.
4) Stay focused
When managing the sales funnel, many organizations only look at their needs (sales) and forget about the wants and needs of their customers (solutions and results).
So, it is necessary to remember and keep in mind that the inbound uganda mobile database methodology revolves around the customer . Therefore, what the customer wants is where your company should focus its efforts.
So effective nurturing revolves around asking the right questions at the right time to the right people.
Once a lead has reached a “qualified” status in the marketing process and is passed to sales, nurturing needs to continue.
So download the eBook “Content Offer Guide for Effective Lead Generation” now.
Because the right questions can lead to the right solution. But the focus needs to remain on the customer, not the sale!
5) Address a prospect’s pain points first
Before offering solutions, your mission in the early stages of contact is to understand the following questions from your potential client:
Challenges
Concerns
Needs
Pain points
Therefore, each step of the process needs to be well thought out. Here are some ways to manage your sales funnel better at this stage:
Address your customer's pain points and goals before talking about the features and benefits of your product or service.
Actively listen to a prospect’s concerns
Mirror the customer's words, rather than using long sentences and jargon
See objections as opportunities to offer solutions.