Photos, graphics
All components should be combined with each other, form a single style and focus on the character associated with the brand. For example, the Xiaomi Mitu rabbit.
Slogan
The slogan should be associated with the brand even if it does not contain the company germany mobile database name. When people see the inscription "Just do it!" they immediately think of Nike. The text should be short and attention-grabbing. It is necessary that consumers easily remember the slogan and be able to discern in it the philosophy of your brand.
Mission
The slogan reflects the brand's mission, that is, its philosophy. This is the foundation of the company, on which all its products are based. For example, for Yandex it is "To help people solve problems and achieve their goals in life."