How did brand archetypes emerge?

[bitheerani319]

In the 1940s, a psychologist named Carl Jung introduced the idea of ​​archetypes as universal personality patterns present in the collective unconscious of humanity.

In the early 20th century, with the advent of brazil mobile database advertising and branding, companies realized the need to build distinct identities. This is where the fusion of psychological concepts and marketing strategies arises .

Forward-thinking marketers began to embrace archetypes to create more engaging stories and connect with their consumers. We began to witness a revolution in the way brands communicate.

With the rise of the internet and social media , brand archetypes have taken on a new dimension. Companies are now using digital platforms to build interactive narratives, allowing consumers to actively participate in the brand story.