Explore Gen Z Marketing through innovative strategies to engage this audience and successfully boost your business.
Thinking about Gen Z Marketing requires more than simply selling a product. After all, this is the profile of creative, bold people who create many trends, whether on TikTok, Instagram Reels or other platforms.
Plus, they require a slightly different approach than Millennials. So how do you reach and connect with Gen Z moving forward? That’s what we’re going to cover in today’s article.
Who is Generation Z?
Young, tech-savvy, socially conscious people born between 1996 and 2010. This is Generation Z, which is racially and ethnically diverse and has a projected spending power of more than $360 billion in the United States alone.
An important characteristic of this audience is the fact that russia mobile database they are predominantly digital natives. After all, they grew up surrounded by smartphones, the internet and social media. Therefore, they are more likely to buy from brands that have a strong online community.
Generation Z and privacy
Additionally, Gen Z values their privacy more than previous generations:
87% report that keeping their personal information private is more important than popularity metrics
75% only allow location sharing for apps that require it to work
58% switch location sharing depending on how and when they want to use it
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However, there is a positive side to all this: according to a study carried out by IBM , 61% of this audience said they would share personal information with brands – as long as they trust that it is stored and protected securely.
Gen Z Marketing: Is it time yet?
Considering all these points, this is undoubtedly the best time to focus on this younger generation. After all, many of them are already starting to occupy prominent positions within the purchasing journey of their B2B customers.
That is why we have listed below some strategies adapted for Gen Z Marketing.
This way, your business can tap into this audience and create content that they will engage with. But – very importantly – without neglecting your current customers.