How to calculate CAC?

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CAC is calculated by adding up all costs related to acquiring new customers, divided by the number of customers acquired in the same period. A simple calculation, right?

The most important thing is to identify all these costs, as they cover several areas, such as marketing, sales, advertising and events expenses. Now, let's see the step-by-step process:

Total marketing and sales costs: Add up all the spain mobile database related to marketing and sales activities during a given period. This can include advertising expenses, sales team salaries, marketing automation software , and more.
Number of new customers acquired: Determine how many new customers were acquired during the same time period you used to calculate total cost. This may involve tracking sales or subscription data, depending on the nature of your business.
Apply the formula: divide the total marketing and sales cost by the number of new customers acquired. The full formula is:


CAC = (Marketing costs + additional costs)
number of new customers


The result of this calculation will be your CAC, which represents the average cost to acquire a new customer. Make sure to use a consistent time frame for both metrics (total cost and number of new customers) to get an accurate analysis.