The 10 Commandments of Demand Generation

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Every strategic marketing professional has their own “commandments.” And when it comes to demand generation, there are a few that cannot be forgotten.

If you don’t know them yet, now is the time. Keep reading and get closer to the perfect lead!

1. Know your ICP (Ideal Customer Profile) like the back of your hand
Every strategy starts with understanding denmark mobile database your ideal customer is. Without this, any campaign is a shot in the dark. A well-defined ICP gives you clarity on which companies and decision-makers you need to reach.

This also means mapping out pain points, challenges, and understanding how your product or service solves these problems. B2B companies that have a deep understanding of their ICP can significantly reduce their sales cycle and increase the efficiency of their lead generation.

2. You will have no content other than what is relevant and valuable
Content for the sake of content is no longer worth anything. The focus now is on quality . Creating relevant content that answers your audience’s questions and educates them throughout their journey is the key to attracting quality leads.

Content needs to be designed for each stage of the funnel: from top-level materials that attract attention and educate, to the bottom-level materials that help them make a decision.