History of Digital Marketing: 2010s

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Now consumers are no longer tech-savvy but have become tech-dependent. Consider the following facts:

Americans spend an average of 11 hours online every day
Expected loading time has reduced to 250 milliseconds
Even without a notification 67%, people check their phones
This tech-dependence has diversified the marketing technology scenario and has raised the digital expectations of the consumers.

New channels like Neuro-marketing, Artificial Intelligence (AI), estonia telemarketing data and Augmented Reality (AR) are slowly coming into the picture and they are going to be the future of the online Marketing landscape.

Technologies like digital currency (cryptocurrency) and Blockchain have come into the arsenal of new-age marketers. –That will for sure take the rich and empowering history of Digital Marketing to new heights.

Transformation, evolution, advancement of digital marketing from 1960 to 2024.
Historic moments and progression of digital marketing from 1960 to 2024.
Evolution of Digital Marketing
The Dawn of the Digital Age – Web 1.0 (1990s)
The 1990s marked the exciting dawn of the digital age, ushering in the birth of “digital marketing” as we know it. This era, characterized by static websites and limited user interaction, primarily facilitated one-way communication from businesses to consumers through basic banner ads and email marketing.

Birth of a Buzzword: The Coining of “Digital Marketing”
While the term “digital marketing” wasn’t formally defined until later, the concept began to take shape in the early 1990s. The year 1990 saw the birth of the first search engine, “Archie,” marking the beginning of a digital landscape where information was readily searchable and accessible. This shift in information accessibility fueled the need for innovative ways to reach potential customers online.