As mentioned above, the pandemic has caused potential customers to rapidly shift their consideration behavior online. If there is a problem they want to solve or a service they want to introduce, they will gather information online, but if your company does not come to mind first, it may not even be on the comparison table. By conducting
inbound marketing and building trusting relationships, you can convey not only the name of your service but also the value you provide and your corporate attitude, so that they will actually consider your company as a candidate when considering your service.
Makers involved in the implementation, and many of these involve number database high-priced products, so the lead time from consideration to closing is relatively long. It is also important to let customers know that you are "useful and trustworthy" even before they make a comparison.
The ideal situation would be to understand the needs of your leads, accompany them at every stage of the buyer's journey, and support them in resolving problems and achieving their goals.
Measure 2: Review your company's website
Potential customers considering your company can obtain the necessary information and make inquiries on your website.
In 2020, the rapid online shift forced many companies to create or renew their websites. When a lead (prospect) company of a B2B company considers purchasing a product or service, the contact person first checks and compares information on the web. This stage is like a document screening, and to some extent, they judge whether or not they should do business with each company based on their strengths, service features, price range, success stories, company overview, etc. on the website.