Publisher: Anaya Multimedia
It never hurts to talk about data in the marketing sector. It has been relatively easy for us to incorporate current advertising formats, social media, open dialogue with customers and the transparency that digitalisation requires of us.
However, we still find it difficult to work with such a large and ever-growing amount of data . We don't know what to do with so much information.
That's why it's so important for publishers to invest in these books every year, because we still don't have things clear.
In BIG DATA, Gemma Muñoz, this time accompanied by Eduardo Sánchez, proposes a Mambo to the rhythm of data and analytics. With the premise that “data must become a business asset.”
MAMBO is a proprietary methodology that will make you reflect mobile number list with name in india on your business, or your client's if you are a marketer, and how to use data to achieve your brand objectives.
The first steps of the dance involve meditating on your business. Defining strategic objectives not from a literature perspective, but with firm tools that allow you to align your strategy with your goals.
Acquiring data (from which sources, with quality data, etc.) and learning how to manage it (data description, detection of weight values, machine learning) are two of the basic steps of choreography.
The last part of Mambo, after learning to Find our answers in the data and learning to do diagnostic, predictive and prescriptive analysis, is to Organize and visualize all that information.
Big Data has been around for a long time. And any company that does not incorporate it into its strategy will soon fall behind in the market. This book is a good way to fully understand it.
Monetizagram
Discover how the Instagram algorithm works
Author: Pedro Rojas
Publisher: LID
To be fair, this book was released in 2020, but we couldn't wait a whole year to recommend it. Pedro Rojas is the author of this manual dedicated to the most important social network of the moment: Instagram.
Useful for users who want to understand how the Instagram algorithm works , but much more so for any brand, including personal ones, that want to be seen on this network and make its use profitable.
A very serious text where almost nothing is treated lightly, one of those that you have to underline and fill with post-its because you know you have to reread some pages.
“Navigable”, full of examples and illustrated with lots of InstaTips, InstaCuriosities, Instarealities and even Warninggrams .
Very well structured, it covers everything a Community Manager might need to know about this social network.
Highly recommended. When you read it, you will understand that you are not taking advantage of Instagram or taking advantage of everything this platform can do for you.