How to approach advertising investment in digital media?

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Advertising investment in digital media continues to grow as part of digital marketing performance.

Brands take advantage of this persuasive communication channel to achieve and reinforce their objectives.

We live in a digital age where traditional approaches change almost daily and where we learn about new possibilities as we put them into practice.

In this era, the barrier between online and offline is blurred and behavior in the digital sphere has a direct impact on the tangible.

A breakup via app produces real tears and a click on a shopping cart on a website sends the product to our home in just a few hours.

Online action has the power to move and convert, it is a powerful tool.

Advertising is aware of the power of movement and connection it has between both spheres, the ability it has to economically convert an impact or an emotion.

Advertising investment in figures
This reality increases every year; during 2017, the growth of Internet advertising rose by 9.1% compared to the previous year.

According to the IAB, within conventional media, investment in digital media stood at 31% compared to 38.9% for television.

In turn, within the aforementioned digital investment, 97% of the campaigns focused on desktop and mobile.

The gap between digital channels and television, which until now has been the king of media, is narrowing and we are at a turning point.

The results produced in 2017 suggest a more than positive end to 2018 in the advertising field, both for the professionals who create its infrastructure and for the brands that use it and for the users who consume it.

Studies from various sources, such as that of the IAB, indicate that, for the first time, digital media will win the battle against television in terms of advertising investment figures.

It is estimated that by the end of this year, digital channels will account for around 37% of advertising investment, while television will account for around 35%.

With these predictions fulfilled, advertising will reach a stage of greater accessibility and transparency.

What does this paradigm shift mean?

Globally, users have become familiar with advertising, they live with it and it does not generate distrust.

This does not mean that they follow all the calls to action to which they are exposed, but that they have normalized their presence in the contexts in which they operate.

On the other hand, brands, regardless of their size and reach, have incorporated advertising as a communication and conversion resource.

This is one of the pillars of the action strategy.

Finally, for the professionals who work creating the network that supports the campaigns, our work evolves email list singapore almost every day.

The agility and change of the market requires efficient, simple and accessible solutions for everyone.

We are facing the democratization of advertising.

Since the first advertisement was located in Thebes, dating back more than 5,000 years, through to the famous Campbell's tomato cans and the current banners in digital media, advertising has not only changed in format, but its social perception has also changed to become a tool integrated into everyday life.