By analyzing the interaction with your posts

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You can discover which topics and types of messages have the greatest impact and generate a propensity for greater participation. What do your fan page followers prefer? What type of message do you get the most interaction with? Is the message that has the most impact a video, a photograph with an inspiring phrase, a written post? All of this will come from the analysis of observing the insights on Facebook, and you could do the same on other social networks, on your institutional website, or on your blog. Not counting the insights at the points of sale.

The more precise your segmentation is, the better results you will be able to obtain from your actions. The target will be more receptive to receiving your message.

Once you know the audience profile, you need to deepen your all life whatsapp number south africa knowledge about what you are really selling and what benefits it will bring to your target audience, what solution it will provide them. This will also define a very specific audience. Great sellers identify purchasing needs and make the buyer want to satisfy them with their product/service.

Next, check out your competitors' social media channels. Not only to see what they offer and how, but to see what engagement they achieve with their audience. What you'll find there is the closest thing to what can happen with your own campaigns. All this analysis should also take into account your expectations about the audience you'd like to target .

Finally, it may happen that what you offer has a target audience other than the buyer, so it is very important to define who you will speak to and how. For example, if you sell products for children, but the ones who buy the product are adults. Or if you are offering a product for Father's Day, but children and wives are the ones who will buy the gift, then your communication should be adjusted to create the need on one side, and mobilize the purchase action on the other.

Controlling these inputs in your system will help you predict the behavior of your target audience . Everything that happens "out there" will end up impacting the "inside" of your business ecosystem. This knowledge will give you the flexibility to change and adapt, transforming what was uncertain into something certain: knowing who your target audience is. This knowledge must flow smoothly so that your ecosystem is transparent and real. This is extremely attractive to any audience, eager for authentic brands.

Being able to rely on a consultant specialized in digital analysis and strategy will make it easier for you to track information, classify and segment your target audience, and identify consumer trends in real time, promoting the most relevant campaigns for your target audience.