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However, it is not easy to achieve this goal. It requires cooperation between merchants and platforms. This involves advertising services, commissions, platform policies, platform management, and promotional activities. Liu Ming, the head of a manufacturer of clothing, shoes and hats in Guangzhou, told "The Listener" that he was more willing to enter Taobao and Tmall in the early years because Alibaba attaches more importance to supporting and protecting merchants, and the platform has high brand awareness and large traffic. "But in recent years, Taobao's traffic is not as good as before, and our revenue has also been affected.



" Liu Ming has changed his strategy in recent years and adopted a multi-platform japan code number telephone operation mode. each e-commerce platform, different product series have been launched, and the price system has been diversified. At the same time, cooperation with live e-commerce platforms such as Douyin and Kuaishou has been increased. Li Feng, a small and medium-sized merchant producing towels, is the most




Recently, he told The Listener that "we have cooperation with different e-commerce platforms. Through Pinduoduo and inventory transfer, we mainly do branding on Tmall." Li Feng said that although the profit margin of low-priced platforms is not high, the sales volume is good. Although the profit margin of quality products is higher, the investment is also higher. "For example, the cost of Tmall stores is much higher and the operating cost is relatively large." Li Feng calculated that the profit margin of his towels on Pinduoduo is at least 10 points higher than that on other e-commerce platforms.