Marketing is ethical or not, depending on whose eyes are looking at it

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Ethics is related to the study of morality and human action. The concept comes from the Greek term ethikos, which means "character." (Definicion.de) (Royal Spanish Academy, 2014)

"Marketing ethics is much less than a marketing strategy and a bit more philosophy." (Marketing-schools, 2012)

Ethics is based on morality, which is elaborated by what is good, bad, regular, obligatory or permitted in relation to a decision or action. (Definicion.de)

Ethical dilemmas in marketing can be endless, starting literally from the ethical definition and from daily life in the real sector, given that being human, having different backgrounds, cultures, thoughts, ideas and ideals, for some people something may be unethical, for others it may be unethical and for others it may be ethical . "Everyone has subjective all is malaysian telegram judgments about what is right and what is wrong" (Marketing-schools, 2012) (VanAuken, 2012).

In some cases, ethics can be determined or understood as obvious in the sense of what is wrong, what is right, or understood in its entirety, so much so that they become rules, norms, or are limited by law.

Within Colombian law, one can find consumer protection and protection against unfair competition, which are the responsibility of the Superintendency of Industry and Commerce. (Superintendency of Industry and Commerce, 2008)

Consumer protection seeks to regulate through standards the relationships between producers, suppliers, exporters and customers, whether in the marketing of goods or services, seeking consumer protection. (Superintendence of Industry and Commerce, 2008)
Competition protection seeks to protect a set of efforts developed by a group of people or companies in order to ensure effective participation in the market for goods and services in a given market. This is done in order to encourage companies to seek greater efficiency, product quality and variety of prices or lower prices, under the principle of free competition and freedom in the economy (Superintendencia de Industria y Comercio, 2008).