This relationship capability is only within reach of companies

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That have a customer data management platform capable of automatically collecting data from their customers and their contexts, which originate and reside in interactions across all spheres and points of contact within the organization.

In the current IoT scenario, when we talk about contextual data that enriches customer knowledge, we are talking about all kinds of objects: mobile devices and wearables, but also smart meters, household appliances, etc. This immense flow of information is the best raw material for creating profiles that, like people, must be unified, dynamic and in a constant process of growth.

Based on these profiles and through the arsenal of tools at all india whatsapp number list our disposal, we can develop personalized and real-time interactions with customers and through the channel of their preference at any given time. And with the new data resulting from each of these new interactions, we will keep the constant process of intelligent data optimization moving.

In this way, we will be complying with the five essential rules for building a positive, unique, personalized experience adapted to the different moments of a customer's journey. Namely:


The purchase is the souvenir of the experience, the experience is the differentiating factor.

Customer attraction and retention hinges on user experience, and its importance is at its highest level if we take into account, as Forrester notes, that 40% of users are likely, in the event of a bad experience during the purchasing process, to change their mind and opt for a competitor's product or service. And all in a matter of seconds. Taking care of the user experience must be taken into account from the first phase of designing a product or service, and it must be as relevant in the online world as it is in the offline world, as well as taking into account both the rational and emotional aspects.