Why is voice search a trend that every serious business should adapt to?

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Why is the number of voice searches on the Internet growing? Is it necessary to adapt a website to the new modern search trend? What distinguishes voice search from standard written search? What steps should you take to make your website compliant with the voice search rules of web search engines?

Voice search is a growing trend in the world, and it is increasingly being used here in Croatia. People are in a constant hurry and have realized that it is much easier and faster for them to search by speaking than by typing phrases. But what does voice search mean for website owners? Is it necessary to adapt a website to voice search and how to align it with SEO rules?



Voice search on the rise
Recent research on voice search has yielded some very interesting data that clearly shows where the internet, and its users, are headed. According to this data, every second smartphone user uses voice search every day . Calculations and forecasts have shown that 50 percent of all searches in 2020 will be performed using voice commands.

When people's habits were examined, many concluded that voice search is used because it gives faster results . People no longer want to type because it is a slower method compared to voice search.

As the number of smartphones on the market continues to grow, it is only logical that the number of voice commands will increase, as the phone is designed for such things. Also, smart speakers and voice assistants are becoming more common, which also supports this search trend. Interestingly, as many as 72 percent of surveyed owners of smart speakers and similar devices said that voice search has become a daily routine for them .



Where is voice search most commonly performed?
With smartphones where the number of voice searches is growing significantly, this search capability is especially popular on smart speakers and home assistants. Although the market has many competitors in this area, three stand out for their quality and recognition: Siri , Alexa and Google .

Most voice searches are done through the three assistants mentioned above. It goes without saying that Google is tied to the Google search engine, but the situation with the Siri assistant is interesting. Namely, until 2017, Bing was the 'official partner' of the Siri assistant, but that year Apple (Siri) decided to switch to Google. On the other hand, Alexa is still on the Bing search engine and there are no indications that a switch to Google will occur.

We conclude that voice search adaptation should be done primarily for Google, as these are the two largest voice assistants on that search engine. Also, research shows that Google Assistant is the most accurate digital prefisso americano cellulare assistant on the market . Therefore, its share can be expected to increase, and thus a certain dominance in the market.



What is the difference compared to written search?
Although many believe that the differences are not significant, the data show something completely different. There are differences between voice and text search, and it's a smart decision to adapt to them. We can say that these two types of search differ in three basic segments: the way we search, the way we search and the time when we search.

How we search
The fact is that we speak differently than we write. Therefore, there is a significant difference in the way we search the Internet. Thanks to voice search, new key phrases appear for which a website needs to be ranked.

For example, when you search by typing, you tend to use shorter, simpler phrases. It makes sense that when you search by voice, you'll use longer, more meaningful searches. Specifically, when you type, you'll mostly type something like ' stewed stew recipe ', while when you search by voice, you'll mostly say ' how to make stew '. In a nutshell, this results in two different search results and different sources of information.

Google has included voice search as one of its development priorities in its latest algorithms. This only means that the adaptation of keywords and phrases to the new rules will be inevitable. It is interesting to note that assistants remember previous queries and can also search for various indirect phrases. For example, if you search for 'who is Nina Badrić' via the voice assistant, then all you have to do is say 'how old is she' and the assistant will recognize that you mean the person in question.

What are we searching for?
Voice searches are usually not complex searches, but rather small, instant solutions to a current problem . Google knows that by using voice searches, users want to get accurate information as quickly as possible (without reading a huge amount of data), so it offers this through voice searches.

Instead of a typed search ' most popular ski resorts in Austria ', a user using voice search will use the phrase ' what are the most popular ski resorts in Austria '. After that, Google will understand that it is a voice search and will offer the user the best result, not a list of top results. Therefore, the most important information will be in the foreground, and the more detailed information will be somewhere below.

When we search
Thanks to the fact that voice searches do not require us to pick up the device, search time has expanded throughout the day. Voice searches are performed in the apartment, at home, at work, in the car, etc. Also, the number of searches is high throughout the day, which is logical because we said that voice search is associated with the use of smartphones, which are portable.

The data shows that voice search is widely used in cars , where standard smartphone use is prohibited. Most voice searches in cars are related to searching for directions, or how to get to a location. Interestingly, Google uses geolocation technology to determine the exact parameters, and then reads the result to the user. Siri does not currently offer the option to read the best search result, but since Apple also uses the Google search engine - this may change in the future.



How to optimize a website for voice search?
Optimizing your website for voice search requires several important factors. These include new keyword research and content customization . As voice search is on the rise, every website owner should consider adapting to the new trend. If you want to adapt your website to new trends to attract modern customers – it’s time to contact us. All you need to do is fill out the form below and we will help you position yourself for the future.