Provide help for future newcomers to take the first step into society. () Leverage points Identify the target audience and customize the marketing strategy according to their needs and preferences. Respect the achievements and experiences of students and graduates. Use creative marketing methods to ensure that the event is consistent with the brand image and values. () Reference case Nayuki's Tea released a short film - Graduation The short film shows the various suggestions and pressures faced by graduates during graduation season and closely follows the confusion, anxiety and expectations of young people to arouse the audience's empathy.
Nayuki's Tea proposed the idea of "lack of relaxation" and used jamaica telephone code suggestions such as "don't be complacent and don't be maverick" as a turning point to introduce the brand concept of Nayuki's Tea, encouraging graduates to be people who are not restricted by standards, listen to their inner voices, throw away anxiety and guilt, and bravely pursue their dreams. It successfully established an emotional connection with young consumers and conveyed the brand concept and values. Mango V released a promotional short film. The content of the short film covered many aspects of the graduates, such as wish collection, youth yearbook, virtual venue, etc.
, which resonated with the audience's graduation emotions. possibilities and future of graduates, it emphasizes Mango V's support and encouragement for young people, highlights the brand concept, and enhances the audience's recognition and favorability of the Mango V brand. Meituan Medicine released a set of posters about "entering the workplace" to gain insight into the pain points of new employees in the workplace, point out possible health problems such as injuries, eczema, insomnia, and heat stroke, and provide solutions to protect the health of new employees in the workplace.
The whole film incorporates Mango V's brand concept - "no limits".
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