Marketing and Advertising Reach ATMs

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ATMs will no longer be used exclusively for serving banking clients. They will now also serve as advertising media for the promotion of all kinds of products and services, thus taking advantage of the advantage and the possibility of advertising and reaching customers more directly. To do this, the company Wincor Nixdorf , a provider of IT solutions for the banking and retail sectors, is implementing ProSales Marketing , a new software solution that allows ATMs to become advertising media.

In the case of individual ads, this will basically allow them to be all india mobile number and email database provider displayed for five seconds. This is enough time for them to be seen and "processed" by customers and users without being considered annoying or intrusive. Alternatively, and while the ATMs are not being used, they may display other types of advertising formats such as ads, commercials or animations, the so-called transaction time.

Some of the advantages and benefits of this solution include the possibility of segmenting information or advertising individually according to different profiles or targets, thus taking advantage of a high-traffic channel with great reach and at reduced costs.

The influencer market is also set to reach record levels, with a projected total value of $34.2 billion and annual growth of 30%. The distribution of this investment will reflect the diversity of strategies in the sector: micro-influencers will account for 45% of the market, generating an estimated revenue of $15.4 billion; macro-influencers will account for 35%, with $12 billion; while celebrity influencers will account for 20%, reaching approximately $6.8 billion.