How do we know that we are doing our job correctly? Obviously, all the phases of developing a marketing plan are important, but if I were forced to highlight one or two as the most important, I would say that they are the first ones. If we do not start with a good description of the situation and a good subsequent analysis of it… we will have difficulty setting objectives a posteriori, defining strategies and programs that are consistent with reality.
It is always advisable to bring chinese thailand data in "some trusted outsider" who can provide an outside perspective, as this will greatly enrich the plan and allow us to see things that our business myopia does not allow us to see from within.
Once the plan has been drafted, it is advisable to reflect on these questions to identify whether our marketing plan is realistic and will serve as a working tool for the following period.
So here are the questions:
Does it better identify the market and target market situation?
Does it identify the market opportunities situation?
Are the company's strengths and weaknesses taken into account?
Does it specify who the main competitors are and what they do?
Is the competitive advantage correctly identified and exploited?
Does the plan derive from the businesses and products that we must assimilate, maintain, develop and/or abandon?
Is the plan coordinated with the upper levels?
Does it help to clarify the strategic direction of the different strategic business units?
Does it offer approaches on the current and future direction of the business?
Is it consistent with those involved in it?
Does it identify the key points for success.