5 types of narrative texts for companies that work

[Irfanabdulla1111]

Are you already using narrative texts in your company's content marketing strategy?
When we talk about content marketing, we usually think of blog articles, videos, infographics, ebooks and social media.

Using storytelling in content marketing is complicated because you can't tell the same story over and over again, but rather you must create different types of narrative texts that connect with your audience.

How do you achieve that?

What elements should a communication speech for companies have?

In this article I will tell you many things: what a narrative conflict is, how to apply it to a corporate text, the different types of narrative speeches that you can use and examples from companies.

Storytelling for companies
You've probably heard a thousand times about the importance of a good story to convey a brand's identity.

The problem is that there are many ways to transmit it.

Pay attention to Anna's story .

You have just moved to a new city for work.

One day she meets her neighbor from the fifth floor, an attractive thirty-something.

The connection is immediate.

They start dating.

Wedding bells are ringing and they end up sharing a nice thirty-year mortgage.


Now, consider this alternative history.

Ana has just moved to the city for work.

She wants to meet new people and signs up for salsa classes.

Her teacher, an attractive thirty-something, asks her out.

After a fairy-tale start, Ana begins to detect lies, sudden mood swings and strange late-night outings.

Ana, determined to discover the truth, begins to follow him.

And... well, imagine what comes next.

Which story attracts you the most?

The first thing you need to ask yourself is which one is more interesting to your audience and why.

The second story is much richer in detail: attractive protagonists, a woman (apparently) email list canada in danger, a mystery to solve, how is it possible that there are people who are able to dance salsa, and so on.

Do you know what the power of second narration is?

The conflict .

If there is no mystery, no dragon, no mountain, no mysterious salsa teacher, your story is meaningless.

You have lost your audience .

Similarly, stories for businesses are able to capture audiences more effectively than data.

But these stories cannot just be told; they must be based on powerful storytelling that fits with the brand's personality and values.