Implementing GDPR: These HubSpot features will help you

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In our scenario, this would be the case, for example, if Mr. Schmidt registers for a professional running training session on your website, which is conducted by an external trainer. For this purpose, your system should be able to carry out and document the consent for all purposes of use. This would then also include the transfer of his data to the external trainer.


end of the customer relationship
Mr. Smith has now become an advanced runner gambling data uae and has not interacted with your company in a while, but you have retained his information so that you can rekindle the relationship at a later date.

Retention policies specify for what purpose and for how long Mr. Schmidt's data may be kept in your system. You must always communicate these clearly to the person concerned.

After some time, Mr. Schmidt decides that he now has enough know-how and no longer wants to be informed by you. He therefore requests that his data be completely deleted. You are obliged to do this under the GDPR, as well as to confirm the deletion afterwards. This applies not only to your own system, but also to those of your contractors.

In our example, you as RunningPoint GmbH would also have to ensure that the healthcare company and the external trainer you work with delete Mr. Schmidt's data from your systems.

Conclusion
Even if you don't sell running accessories, you've probably understood how you can apply the example of RunningPoint GmbH to your company. The enormous importance of the GDPR should also have become clear to you once again. And that's why you should complete the implementation of the GDPR, especially in customer-centric marketing. Because since May 2018, marketing and GDPR have only been found in a double pack!