Maintaining the relationship

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The information generated in the previous steps has helped you to divide your leads into different segments. Just as you will certainly have leads in your database that are already ready for sales, there will also be a large number of leads that are not yet ready. In this context, you will not use the information you already have for a specific offer, but rather for assigning them to a lead nurturing campaign . This way, you can further qualify your leads and guide them through their lifecycle phases until they are finally ready for a sales discussion. Important for every action: compliance with the General Data Protection Regulation, which has been in force since May .

hand over leads
You can use lead scoring to identify those leads gambling data qatar that do not require further lead nurturing and then pass them on to sales. Make these leads (sales-qualified leads) available to your sales team along with all the information collected in the process so that they can research the leads again before contacting them. The more information, the better! Incentives for your sales staff can generally help motivate them to work harder.

When is a lead sales qualified? Read it again here!

Measuring Success
You can only increase your success in the future if you measure it. Therefore, always keep an eye on your leads - even if you have already handed them over to sales. Marketing and sales should evaluate the selected leads together and thus further improve the lead management process and lead scoring.