5 important features of a CRM system

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A crucial selection criterion for the right CRM system is its future viability. But what characteristics determine a good CRM system? You should pay attention to the following five overarching characteristics:

Analytics – Real-time data collection enables a gambling data saudi arabia personalized customer experience. The quality of the output is only as good as the underlying database.

Architecture – The CRM system should be usable in the cloud or in hybrid environments. This enables constant adaptation of the operating models.

Automation – tasks, notifications, system interactions and forwarding must be coordinated and sensibly interlinked.

Integrations – Applications and existing systems should be able to be integrated without major adjustments and without any problems.

Channels – Data and information should be collected across channels and easily distributed across all channels. The CRM system should ensure that data is handled in accordance with the GDPR .

In particular, the ability to adapt the software to the individual task and the possible interfaces into the existing software landscape are important when selecting a CRM system.