RMB, a customer is upgraded to a monthly subscription

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View details > Actual scenario In actual business, M is not constant. There are five dimensions of M change: new subscription, upgraded subscription, downgraded subscription, lost subscription, and re-subscription. There is a calculation formula to calculate M for a certain month = constant M last month + change MM new subscription + upgraded subscription + re-subscription - downgraded subscription - lost subscription, among which new subscription M is new customer subscription. For example, if the monthly subscription fee of a product is RMB, new customers are added in the month, that is, "new subscription M" is +; upgraded subscription M, existing customers upgrade their subscription products.



For example, if the original monthly subscription iranian phone code fee is subscription M" is +; re-subscription M, a customer cancels midway and then re-subscribes. For example, if the monthly subscription fee of a product is RMB, a customer canceled and lost before and re-subscribed in the month, then "re-subscription M" is +; downgrade subscription M, existing customers downgrade their subscription products. For example, if the original monthly subscription fee is RMB, and a customer is downgraded to RMB due to business, then "Downgraded Subscription M" is -; Lost Subscription M Existing customers cancel the product.



For example, if the monthly subscription fee of the product is RMB, and a customer cancels during the renewal period this month, then "Downgraded Subscription M" is -; The above is based on the formula "Change M" = +++--=+. For healthy products, M should account for the majority, the higher the better. ②tm "Number of paying customers" Explanation: The number of paying customers can help the product improve the scenario and also show that the product can effectively solve customer problems. The more paying customers, the more popular it is. Here is a basic formula: Number of paying customers = Number of new customers + Number of retained customers - Number of lost customers.