Google SERPS (search results) by device

[Irfanabdulla1111]

Similarly, smartphone users are more “impatient” and the bounce rate is even higher than on other devices.

They will abandon the page if the response time is longer than five seconds and will not feel comfortable if it takes more than 2 seconds to load.

This has meant that improvements have had to be made both to the code of our websites and to the server, and not only because of Google, but also because many websites live off of sales and not visits.

Should we optimize our smartphone version and have an AMP (Accelerated Mobile Pages) version?

The truth is that I don't think this is necessary in all cases.

First of all, because depending on the CMS, adapting to AMP is more complex than it seems if we want to leave everything perfect.

As I have been able to verify with some clients (I have no studies) they do not generate conversions although they do generate traffic.

Although perhaps the most differentiating point of SEO for smartphones is voice searches.

A growing trend that could account for 50% of searches in 2020 .

The keys?

Its simplicity, convenience and speed.

This means that we have to work on a keyword strategy in two lines: defining very well what the focus of our keyword is but supporting it with “long tails” and intentionality that lead the user and Google to the main URL.

What should we test with our keywords?

Device-based search analysis.

Google suggestions.

Search Console Keywords Filtered by Device.



It is very important to know that depending on the device, Google may display the information in one way or another, which will affect our SEO strategy.

If we add to this the fact that Google is increasingly displaying information based on parameters such as location and user preferences, it is inevitable to work on all possible scenarios.

One more fact, Google is changing the results based on the business model as we can see in Semrush Sensor.

This is also a factor that we must apply to our strategy when we are working on a specific device.


General comments
The statistics are very compelling. They confirm what I have been saying for a long time, that people need to pay attention to mobile search results to know what is happening.

Mobile and desktop are different – ​​sometimes even wildly different. This is especially true because email database list things like Google’s Knowledge Graph are displayed on the right on desktop, but at the top on mobile, pushing the rest of the results down.

According to SparkToro/JumpShot, the majority of mobile results don't result in a click to the website, with 62% of people saying they stay on the search results. This leaves 38% of people who *MIGHT* click through to your website and only clicks to your website translate into visits in your Analytics. If you're below position 1 in organic results, your chances of getting clicks go up and down. Basing your SEO strategy on this kind of fickle data is crazy!