Video advertising media

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2.10 Video advertising media
Video ads are ads delivered in a video format. A typical example is an ad inserted into a YouTube video.
Unlike other ads displayed on the web, it conveys specific information to users using movement and sound.

Recently, the number of media in which video ads can be placed has increased, and the most common ones are as follows.

・YouTube: The number of users is overwhelmingly large, so ads australian consumer email list can be delivered to many users, but the disadvantage is that it takes time to review .
・TikTok: It is characterized by a young age group and high engagement, and the ease of targeting due to the bias in age groups is also attractive.
・Twitter: The number of users and the spread of power are attractive, and the effect can sometimes exceed the cost of advertising, but the targeting accuracy is low.

It is a good idea to use them according to the factors you are looking for in your ad placement, such as what kind of user group your business is targeting.