Many businesses tend to focus on keywords first , but there’s a need to go further. Keywords are typically highly competitive terms consisting of one or two words. According to NP Digital’s research on digital marketing, long-tail keywords, which consist of three or more words, have been shown to be driving more traffic and especially more qualified leads. This is because they are more specific, less competitive phrases and are often aligned with a conversational tone of voice.
For example, one keyword is “running shoes.” A long tail keyword, on the other hand, might refer to something more specific , such as “Running shoes for rocky terrain.” With the rise in conversational search that we are experiencing right now, these numbers are expected to continue to grow.
Content Creation: Human vs. AI
According to our study AI in marketing in Peru , in collaboration with Datum Internacional, workers who use this technology are more productive in their work and their delivery times are shorter. For example, if before it took a whole day to write a web article, now up to 5 can be created in a single day. Although artificial intelligence (AI) can create an article with much fewer resources compared to a human, that does not necessarily make it better.
In fact, many of Google’s latest updates indicate that AI-generated turkey phone code content is being penalized. Brands that continue to use AI content are experiencing massive negative results in their organic rankings.
NP Digital conducted a five-month study and found that human content attracted more than five times more traffic than AI content. This finding is significant, as SEO has proven to be a more effective investment in the long run.
AI creates content using existing data sets, meaning it simply recycles information already available in other articles. This conflicts with what Google seeks to reward: unique and fresh content. Furthermore, the data sets used by AI often contain outdated information and can appear very generic.
Hence the importance of considering AI productions as a starting point, but complementing them with the people's own knowledge or more specialized sources. In addition, an editing process that allows the texts to be 'cleaned up', adapting them to the needs of the audiences and the objective of the content, is key in this process.
In short, creating effective content in the digital age requires a combination of strategy, SEO, human approach, and smart marketing. By following these principles, you will be able to optimize your content and stand out online.