Before learning how to generate leads , keep in mind that they are the starting point of a marketing strategy, rather than the culmination.
Create quality content, but also valuable content
It's not enough to create an attractive Facebook gallery or turkey mobile number list infographic with eye-catching colors and powerful messages if it's not going to interest your potential customers. Your content must help or provide something of value to your future leads so that they show interest in your products or services and leave them wanting to acquire more information.
One way to create valuable content is to follow content marketing trends and adapt to them , as this will allow you to produce more effective content.
Focus on multiple channels to deliver your content
It is often thought that the best way to generate leads is through social media, but that is not enough. What is the point of having a large database of potential customers if you don't know what to do with them and, worse still, if they don't convert into sales?
In addition, 97% of Peruvian companies distribute content on social media, according to the study The State of Content Marketing in Peru 2021 . Therefore, it is preferable not only to be on social media, it is also necessary to distribute our content through specific channels to attract future clients, such as email, blogs or ebooks. Likewise, to increase your chances of success you can create your own content channel, such as a website .
Make calls to action
Calls to action (CTAs) are essential for users or people interested in your product or service to act and subsequently leave us their data. For example, calls to action such as “Learn more information here” or “Discover more details about our program” are powerful CTAs that guide users to leave us their data.
Allow them to leave their data
A good way to convert them into leads is to take them to a landing page so they can leave us their data, and that is how users become leads . With their data, we can feed them with information or content and guide them through the sales funnel so they become our clients.
Remember that in order for our leads to advance in the sales funnel and go from being simple leads to a client, it is necessary to nurture them; that is, provide them with more content and experiences. One of the channels we can use for this is email marketing . According to the B2B Content Marketing 2020 report , 31% of B2B marketers consider email newsletters to be the best content for nurturing potential clients.
On the other hand, keep in mind that leads are the beginning of a modern marketing strategy, so by recognizing them, knowing their types and learning how to generate them, you will be better prepared to identify potential customers, optimize your content strategies, segment your audience more precisely and improve your return on investment (ROI).