Monitoring the Internet is becoming increasingly important, especially with regard to PR and content marketing . Media monitoring tools play an important role in this. My colleague Anja Beckmann took the trouble to look around the media monitoring tools market and created a test or comparison of five media monitoring tools . Here are the results.
Table of contents [ Hide ]
1 Why media monitoring?
2 Which media monitoring tools were tested and compared?
3 ferret
4 blueReport
5 UMT Delta
6 Talkwalker
7 Echobot
8 The media monitoring tools in comparison
Why media monitoring?
Media monitoring is essential for both planning and measuring the success of content marketing campaigns . PR and marketing can also be monitored using media monitoring. In the past, PR relied on classic clippings, which were usually created by manually checking common print media formats, for example. In the endless expanse of the Internet, it is virtually impossible to monitor all potential websites manually. Tools are needed here.
One option is to use Google Alerts . However, since Google czech-republic phone number data Alerts only provide partial information about new publications on a topic, media monitoring tools usually offer an even more complete overview and additional functions.
Which media monitoring tools were tested and compared?
Based on the “Media Observer Market Overview 2013” by Convento GmbH, we examined and compared the following five tools:
ferret of ferret go GmbH
blueReport from cognita AG
UMT Delta from uberMetrics Technologies GmbH
Talkwalker from altares Mediamonitoring GmbH
Echobot from Echobot Media Technologies GmbH
All of these tools allow you to search news sites and social media sites for specific keywords and monitor them continuously. The monitoring systems also have an alert function that automatically sends notifications about hits - both in real time and under certain conditions, via RSS feed or email. All monitoring solutions also have an interface for data exchange (Api), which allows the data to be further processed in your own systems. The tools are in the mid-price range - depending on the package, they cost between 90 and 900 euros per month.
The following evaluations are based on a subjective assessment against the background of our personal requirements for a monitoring tool and therefore make no claim to completeness; all information is provided without guarantee. We examined the monitoring solutions between June and July 2013.