Get started with customer insights

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However, bear in mind that agencies are there to inform, not judge, the process. They want to ensure that your campaigns are meeting your objectives. Both the agency and the brand are working towards the same goal. No one is against anyone. Everyone is trying to move forward together


Most brands, especially small brands, aim to carry out as much market research as possible themselves before calling in potentially expensive outside agencies. They can use various tools and platforms – such cell phone number list philippines as Google Analytics and social data – to gain an understanding of how customers are interacting with the brand.

Having gathered this quantitative data, they can start to gather qualitative data by talking to their customers, asking them questions to find deeper insights about them. This could involve:

Follow-up calls
Interviews or discussion groups
Emails asking for feedback
Online surveys
You may offer incentives for feedback (but be aware that this can lead to unreliable data as people are motivated by more than just providing you with good data). Tools such as Google Form and SurveyMonkey enable you to gather this valuable data.

Pro Tip: At all customer touchpoints, have an opt-in feature that gives customers the opportunity to provide feedback. This ensures that you can contact the customers and learn more about their experience.