This is the fourth part of the series "The path to outstanding content ". It is about content types and their placement in the customer journey .
The goal of every content manager should be to create "the best content on a topic". Everything else will get lost in the flood of content available to the user or will not receive any attention. The following steps are essential for this.
Research and curation of the most sought-after perspectives and questions and answers (more on this in The path to outstanding content Part 1: Data-driven topic research & creativity )
Creativity: Developing new perspectives that only we can provide with our content (read more about The path to outstanding content Part 1: Data-driven topic research & creativity )
Identification of suitable distribution channels (more on this in Content Distribution: The Art of Systematic Content Distribution in Content Marketing )
SERP analyses for identifying suitable content types, media saudi-arabia phone number data formats for presenting/staging the topic, analysis of search intent as a basis for distribution via search engines and positioning in the customer journey (more on this S ERP analyses for user-centered content conception )
Content journey mapping according to the micro intent or the content types in the customer journey
Location of the content on your own website (if planned) (article to follow)
This post covers the sixth step on the way to outstanding content.
What are content types?
The content type describes a specific way of presenting a topic. The presentation of content with the same topic can be tailored to the user context and user intention .
What are content types?
There are different definitions of the term content type. Some refer to ownership and communication sovereignty and differentiate between social content, owned, earned and paid content . Others classify content types according to their purpose and then there are colleagues who define it similarly to my definition of content type. I will use the term content type as a synonym for content type below.