THE TECHNICAL USE OF KEYWORDS

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With this article, I close a small cycle on the topic of keywords. We can return to this at any time, if our readers, who are increasingly numerous (thank you very much from the bottom of my heart, but not by a hand), find it worthwhile and request it. At the end of this article, you will find links to the other articles that are part of this series.

When dealing with the construction of an optimized page, which aims to achieve a good positioning on Google, in the case of a search for its main keyword or key expression, we need to take into account the use of this expression in some strategic places.

Keyword in Title

Always create content that is direct and specific to the user. To avoid being evasive, use your main keyword in your title. Help Google understand what you want to convey to your website users.

Keyword in Subtitles

Avoid repeating yourself so that your text does not become robotic or buy realtor email lists boring to read, but stay focused and always address issues related to the main objective. For those seeking more technical knowledge, this is the case of applying semantics, that is, words related to a group of expressions, characteristics in a professional activity, niche, segment, or simply common use by a specific group of people.

Ex: When we talk about website development, we always also talk about web design, programming, website hosting, layouts, etc.

In the body of the text

To avoid sounding too repetitive, also use some synonyms for your key expression, but whenever possible, use your keyword, not only to increase the density of keywords in the text, but to keep the user focused on the central theme of your content. Any dispersion may suggest a lack of commitment to the quality of the content proposed in the page title, which attracted the user.