Christmas greetings from Mapp!
As we approach 2024, we look back on a year of significant growth, technological advancements, and valuable partnerships that have strengthened our position in the MarTech industry. Our ongoing commitment to helping brands create insight-driven customer experiences has driven the expansion of the Mapp Marketing Cloud, our comprehensive services, and our valuable partnerships. Going forward, we will continue to help brands use their data cost-effectively, nurture long-term relationships, and grow their revenue.
Our State of CX report revealed two fundamental findings
In early January, we surveyed over 700 marketing professionals in our State of Customer Experience 2023 survey and gained valuable market insights and trends to help brands better shape their strategy cyprus phone number data for 2023. The results show that companies are prioritizing customer acquisition by investing in first-party data strategies and owned channels rather than paid advertising. Not surprisingly, AI was the top trend for 2024, which fits perfectly with our product roadmap.
GDPR-compliant tracking of first-party data has always been a fundamental part of Mapp Marketing Cloud's customer data platform. But we knew how important it was to help marketing teams quickly turn their real-time insights into actionable insights - even within a simple interface. To ensure Mapp Marketing Cloud users can leverage the full potential of our platform, we focused on high-impact innovations in our product. To drive these innovations, Eric Lubow joined us as our new CTO and is pushing Mapp's vision and product development to new heights.
Mapp Marketing Cloud Platform Innovations: Numerous improvements, new AI assistant and eCommerce plugins
The year 2023 was a milestone for improving the customer experience through Mapp Marketing Cloud.
Improvements for better usability and maximum impact
This year's updates and upgrades have improved the user experience, increased security, and provided advanced analytics for better insights and robust marketing tools for all Mapp Marketing Cloud solutions.
You can find out more about the 2023 updates here .