The World Federation of Advertisers (WFA) has published a Global Media Charter to address some of the issues in advertising. The charter sets out eight principles:
Zero tolerance for fraudulent advertising.
Brand protection
Minimum visibility thresholds
Supply Chain Transparency
External verification and measurements
Elimination of walled gardens
Data transparency
Improving customer experience
The first seven points of the charter, which gambling data iran relate to digital advertising mechanisms, say a lot about the steps to take to obtain a quality customer experience .
Data exploitation for the benefit of experience
Users want ads that “ring true,” meaning relevant and not too intrusive in order to preserve the quality of the experience. If users’ personal data is used, it must be used wisely, that is, to create added value to the experience.
Spotify has innovated in this area by creating fun slogans based on their users' data.
“ Goal for 2018: have as much love to spare as the person who included 48 Ed Scheran tracks in his “I Love Redheads” playlist .”
The Best Social Media Platforms for E-commerce Marketing
-
- Posts: 340
- Joined: Tue Jan 07, 2025 6:19 am