If your business's success depends on "phone" leads, then optimizing mobile landing pages that motivate visitors to call your sales department may be the perfect marketing solution.
Here is a case study from the marketing agency String Automotive, clearly demonstrating that attracting visitors' attention to the call button (Click To Call) on a mobile landing page can increase conversion by as much as 3 times (+200%). Such an impressive result was achieved due to competent design and good usability of the landing page, serving one task: to make it as easy as possible for the visitor to complete the conversion task - to call the car dealership's sales department.
Mobile Landing
When developing a mobile landing page, it is very important canada phone number data to be aware that different types of devices used to present an offer to the target audience require marketers and designers to use methods and techniques that differ for each specific case - what works great on a personal computer monitor is unlikely to be as effective on a small smartphone display.
For example, Neil Patel, a marketer well known to our blog readers, in one of his posts for the blog of the cloud service CrazyEgg, reasonably claims that pages containing several calls to action (CTAs) placed near “persuasion points” can convert better .
This reasoning is absolutely correct for those cases when long landing pages (“portyanki”) contain a lot of content that requires careful study, because it is easier for the visitor to make a decision about conversion when they have a call to action button in front of them.
But on a 5-inch display, things will look and work differently.
Here's what the call-to-action-heavy home page of satellite TV provider DISH looks like:
Dish
If this page in its original form is displayed on a smartphone screen, and then an attempt is made to perform a conversion action, the user will encounter the following: most likely, he will accidentally click on the CTA button, simply trying to scroll down the page. As you can easily guess, the consequences of such an unplanned interaction will be sad for your marketing.
DISH marketers were smart to design a mobile version of the page with concise copy and two calls to action: the user can call or explore the service packages offered - that's all.