2003 : Blackberry commercial success. " The man-keyboard-screen posture is no longer linked to the fixity of the computer. It was linked to it and walked with it." It is not a mediation, but an extension of oneself. The first addictions are reported ("crackberry"). " Dead in 2016, he is a sort of Gorbachev of telephony." Skype is born in Sweden.
2004 : Facebook is launched. "Perhaps gambling data portugal the most massive colonization phenomenon we can record ." Birth of Flickr. This is the only time a woman, Catarina Fake, is listed as an inventor. Invention of the term Web 2.0, marked by widespread interactivity. ABC broadcasts the first episode of "Lost": the series, a sort of digital native cinema and a marriage between an old medium, television, and a new one, the computer, " become the most accomplished artistic expression of the digital insurrection ."
2005 : birth of YouTube.
2006 : Birth of Twitter. And YouPorn.
2007 : Amazon launches the Kindle.
"And the grand finale: Steve Jobs announces that he has reinvented the telephone."
For Baricco, " the founding moment was the presentation of the iPhone by Steve Jobs on January 9, 2007 in San Francisco. That day, he did not present theories, he showed a tool."
"The passage into the second world becomes an almost fluid gesture, absolutely natural and virtually uninterrupted." "It was fun (...) Steve tells us that it is a toy (...) It was conceptually conceived as a video game (...) The whole digital insurrection was driven by the tacit claim that the experience could become a dedicated, beautiful and comfortable gesture. Not the reward of an effort, but the result of a game."
How AI Will Transform Digital Advertising by 2030
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