How to Measure the ROI of Influencer Marketing

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For publishers: rethinking the relationship with platforms
1 Control your own revenue model
Control over one’s own revenue gambling data thailand model is now seen by publishers as the key to success. Media outlets are seeking to limit their dependence on platforms and to derive their revenues from a model based on the diversification of their offering : subscriptions, of course, but also new value-added products such as newsletters, events, derivative products, sponsored content, affiliate links and agency services.

In this diversified offering, subscription revenues play a major role. Among the 12 publishers surveyed, the three “digital natives” BuzzFeed News, HuffPost and Vox, have all launched subscription offers this year.

This strategy allows publishers to better control the user experience, have access to user data and rely on a more secure revenue model. A good way to protect yourself from unpredictable strategic changes on platforms .