101 Lead Magnets for Every Stage of the Marketing Funnel: Part 4

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Reddi1
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Joined: Thu Dec 26, 2024 3:10 am

101 Lead Magnets for Every Stage of the Marketing Funnel: Part 4

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We continue the series of materials about highly effective lead magnets. Today we will move on to the second and third stages of the sales funnel. First, we will analyze the middle of the marketing cycle - MOFU.

Middle of the Funnel (MoFu)
75. Downloading software
With so much free information available online without having to costa-rica phone number data provide an email address, lead magnets that are actually useful are increasingly valuable. Think free plugins, WordPress themes, or anything else that can be quickly downloaded and used. According to Jonah Berger, a viral marketing researcher and bestselling author of Contagious, the most important of the 6 characteristics of viral content is practicality.

This means that the more useful the content is to the prospect, the better. Not only in terms of value, but also in terms of virality. Additionally, tools and plugins generally convert visitors into email subscribers faster than text-based lead magnets.

Example from Avast

Example from Avast

101 Lead Magnets for Every Stage of the Marketing Funnel: Part 1

76. Cases/Research Examples
Case studies are an example of valuable information from a practical point of view. They detail the problem, the steps to solve it, and the consequences of eliminating it. So this format is in many ways similar to guides and “how to” articles rolled into one. Case studies are found in all types of markets because they clarify the capabilities of a product/service and also generate general interest.

This is especially useful if you sell expensive products/services. Another advantage of a lead magnet is that it “sells itself” — the format implies specificity, lots of details and useful information on the field.
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