Continuing to talk about the uniqueness of optimization in B2B, we cannot help but mention Account-Based Marketing. This method is based on data processing technologies and combines a number of marketing techniques, such as lead generation, scoring, cultivation and content marketing.
Lik gives this example: “If the price has six zeros or more, and you see that an employee from, say, IBM has visited your site, you’re likely to spend time trying to figure out who they are and what they did.” This strategic approach involves working with select key customers, including supporting interactions throughout the customer lifecycle . If 80% of your panama phone number data revenue comes from the same groups of customers each year, then it’s clear that your growth strategies should be based on better management of these key customers.
Buyer Persona Optimization
There can be no talk about optimization without building an image of the ideal buyer. Who is your client? How and what do they buy? What content do they like?
Example of an ideal buyer persona for Drake Motors
An example of an ideal buyer persona for Drake Motors: age, position in the company, personal information (father of two, loves sports, connects with friends and family via the Internet and mobile phone, reads research on social media), professional interests, what type of content is needed (photos, assurance that the brand can be trusted, the ability to present content and share it with colleagues), etc.
Due to the complexity of the decision-making process, which involves many employees, it can be difficult to determine which personas to focus on. It is also difficult to figure out where they are on the journey map. Try analyzing the top 10% of your real (and ideal) customers and figure out what they have in common. Remember that you will most likely need several Buyer Personas for different advertising campaigns, landing pages, and websites.