But what if you don't need all this politics? And all you want is a cup of coffee, a comfortable chair and a crossword? Monday through Friday, of course: crosswords on weekends are extra stress.
The New York Times has an option for such cases too:
Crossword Clever Riddles Times subscribers get 50% off their subscription. CTA: Subscribe for a month free
Crossword
Clever Riddles
Times subscribers get 50% off their subscription.
CTA: Subscribe for a month free
Please note that this landing page is radically different in design from the main site. The color scheme has changed - no more red, but yellow, which is interesting without being annoying, has appeared .
The offer has also changed: those who are interested in the crossword are unlikely to need all these debates.
While it's important to maintain some connection between campaigns, sometimes differences are a good thing: what works on one landing page may not work on others.
Conclusion
In our opinion, the main thing that The New York Times experience kenya phone number data shows is that conversion optimization best practices are universal. It doesn’t matter whether you are an online store, a SaaS company, a B2B corporation, or a national newspaper published since 1851 — the same techniques will turn your visitors into leads and buyers:
A powerful, conversion-motivating offer
Pop-up windows when entering the site with a call to action
Subscription-focused homepage header
Pop-up windows when hovering over a CTA button
Sticky footer with a subscription offer
A well-designed price page
And of course, a separate landing page for each offer, tailored to an advertising campaign in Google or Yandex. Nobody likes to click on a link promising a promotion, and end up on the main page - without any hint of a profitable offer. In addition, often a landing page that showed high results in one campaign turns out to be ineffective in another.
To set up one properly functioning large-scale advertising campaign for lead generation, a series of sequential split tests of landing pages and advertisements with groups of keywords is required. All these features are available on the LPgenerator platform .