If you have a free trial, a consultation, or a discount, you need to tell the world about it. Make sure you take advantage of it, because even if they are on your list, your open rate may only be 20%, so 80% of people are dropping out. But you know they are on Facebook, so you can run another remarketing campaign that says, “Facebook! Every time someone visits your trial page and doesn’t convert, encourage them to use your product.” Start talking about the benefits of using it, show them testimonials from customers. Anything that gets people to use your product and builds trust will do.
6. Lure with remarketing and start selling aggressively
Final: The goal is to ensure the purchase and profit through active advertising
The customer journey is coming to an end, and now you need to turn georgia phone number data to the most persistent advertising methods (Hard Sell). From now on, the call to Facebook will be: “Every time someone tries the free version but doesn’t get to the checkout page, send them this final ad.” Your message should be personalized: “Hi! Thank you for checking out our product (downloading the trial version). We see that something held you back from buying. We are ready to call you promptly and answer all your questions.”
Of course, this type of message won't work for every type of business, but you can come up with your own words to appeal to your audience to encourage them to buy and make your offer sound compelling enough.