If a company is on the Internet but does not analyse the results of its website, it is lost, leaving everything to chance. Before making a decision about the website, it is better to study the performance of previous actions.
Web analytics is key to any online communication strategy today. Gathering as much information as possible about visitors and their behavior on the website or blog and how they interact with the site allows us to improve the user experience and also optimize business performance. Each company is unique, so its managers must compare the web analytics tools on the market and use the one that best suits their needs. Among the best known, we can highlight Google Analytics and Omniture SiteCatalyst.
What to measure in web analytics?
Although these tools for measuring the behavior of users visiting a afghanistan phone number data website provide very interesting data, for a first approach to the figures we must evaluate:
Visits
Unique users
Page views
Duration of your visit
Bounce rate: the visitor only accesses one tab of the site and then leaves it.
Traffic sources (or where visitors came to the website from)
These rates are the most common for web analytics and the ones most used by professionals in this area. But the tools offer many more possibilities, which will be evaluated (or not) according to the needs of each company.