Scenariu: A customer searches for “eco-friendly fashion brands

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Brand discovery intention:
Înțelegerea intenției: The user explores brands that align with specific values, such as sustainability.
Improve results: The retailer can highlight their taiwan mobile database green product lines, provide information about their sustainability practices, and offer incentives such as discounts on first purchases. This approach can help capture customer interest and convert it into brand loyalty.
User intent detection techniques
There are several techniques that marketers use to detect user intent. The most common are:

Analyzing search queries
How Search Behavior Reveals Intent (Keywords, Phrases):

Keywords and phrases: When customers use certain keywords or phrases in their search queries, they provide direct clues about their intent. For example, someone searching for “cheap running shoes” is likely price-sensitive and looking for budget options, while a search for “premium running shoes” indicates a willingness to spend more for quality.
Long-tail keywords: These are more specific phrases, often with higher purchase intent. A search like “best running shoes for marathon training” shows a clear intent to find a product that meets a specific need, suggesting that the user is further along in the decision-making process.
Contextual understanding: Beyond keywords, understanding the context of a search can provide deeper insights. For example, a search for “buy Nike shoes” near a major shopping holiday can indicate urgency and readiness to buy.
By analyzing the keywords and phrases that customers use, merchants can tailor their search results, product recommendations, and even promotional offers to better match user intent, thereby increasing the likelihood of conversion.

Behavioral Analysis.